I just email this letter to Rockstar (the skanky drink company, not the preverted video game company):

I am a male in my mid 20's and, from the looks of it, right in your core demographic. I don't really know much of anything about Rockstar. Judging from the can that your product comes in I assume that your product is some sort of liquid beverage. But this is neither here nor there...

I am never going to take the time to learn about it, much less spend any money on it. Why this willful ignorance, there is one gigantic reason. As I drive down I-84 in Portland, Oregon my eyes are accosted by one of your advertisements. It consists of a Godzilla sized women in not but her skimpy bathing suit. From what I understand she makes up a large part of you advertising campaign. I am fully aware of the effectiveness of using sex to sell a product. I don't think that it is right, but that does not make it ineffective.

All this to say, if you are going to use sex to sell...

1) Know that while you are gaining many young men, you are also losing many as well. The ones that you have lost are now gone forever. No catchy slogan or clever campaign will ever regain them.

2) Please please don't put the ads in public places. Put them in Maxim or other provocative men's magazine. Put it on spike TV. Throw it all over your website. But don't put it places where everyone has to see it. People don't need any help objectifying women. Put the ads places where objectifying is already going on.

I appreciate you taking the time to consider my objections.